OUR STORY
MOPAR® — HERE TO SERVE YOU
At MOPAR®, we’re not just servicing cars—we’re in service of people’s lives. That’s why we’re committed to making owning your Alfa Romeo, Chrysler, Dodge, Fiat, Jeep®, Ram Brand vehicle the best experience possible, on and off the road.
OVER 85 YEARS OF MOPAR®
You can drive your Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Ram with complete assurance of MOPAR®. Providing you with genuine parts installed by trained technicians at our authorized Service Centres, MOPAR® provides the highest quality after-sales care at a great value.
OUR COMMITMENT
Through our training and development programs, nobody knows your vehicle better, or will provide such expert service, than our MOPAR® specialist technicians.
With the creation of the FCA and P.S.A. partnership, MOPAR® is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide.
MOPAR® global portfolio includes more than 500,000 parts and accessories which are distributed in more than 120 countries. MOPAR® is the source for all genuine parts and accessories for Chrysler Group.
MOPAR® parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for American brands — a direct connection that no other aftermarket parts company can provide.
OUR CORE VALUES
AUTHENTICITY AND EXPERTISE
Built on over 85 years of heritage, we have the genuine know-how to serve those who put their trust in us.
PASSION AND INNOVATION
Our passion extends beyond the race track. And our cutting-edge technology improves the parts and services we offer.
CARE AND CLOSENESS
We care for vehicles, but we care for the people who drive them even more. This is what drives us.
- Our Journey
- 1940s-1950s
- 1960s-1970s
- 1980s-1990s
- 2000s-2010s
- Today and Beyond
SUPPORTING THE TROOPS... AND DISTRIBUTING TO THE MASSES.
After shifting production in the 40s to produce parts, weapons and vehicles for WWII, the MOPAR® brand continued to expand in the 50s. First by introducing a full line of products for Chrysler Group vehicles, then again in 1953 by opening its sprawling MOPAR® Parts Depot in Centerline, MIâ¦which is still open today.
HIGH PERFORMANCE HITS THE STREETS.
The 60s and early 70s saw performance enthusiasts adopt the word MOPAR® to describe their vehicles. Electrical items and glass products were added to the lineup, as were race parts and engines, plus package cars like the Dodge Dart and Plymouth Barracuda HEMI. In the 70s, MOPAR® also became the first to offer a dedicated parts delivery system, setting a new standard of dealer service.
GROWING IN NEW DIRECTIONS.
The 80s and 90s found continued growth for MOPAR®, expanding from just parts and service to now include total customer care. The MOPAR® portfolio grew in 1987 with the addition of the Jeep brand, and stellar service was the focus in the 90s with the MOPAR® College Automotive Program (CAP), a training program still produces the best technicians around today.
A NEW CENTURY... AND A WHOLE
NEW CUSTOMER EXPERIENCE.
With the new millennium, came a further commitment to training, technology and enhancing the customer experience. This was evident in 2008, with the debut of the MOPAR® Express Lane - a quick oil change/service option that reshaped how people viewed service at their dealerships. And then again with technological innovations that put MOPAR® at the driver's fingertips, like the first smartphone app in 2010, and the first tablet-based service check-in tool, wiADVISOR, in 2012.
GOING GLOBAL AND KEEPING CONNECTED.
From being introduced as a line of antifreeze products on August 1, 1937 to becoming a total service, parts and customer care provider for Stellantis vehicle owners around the globe - the MOPAR® brand has been on quite a journey since it started.
BRANDS
Stellantis is the international auto maker that designs, manufactures and sells very popular vehicles. The company expanded its global presence following the partnership with FCA, with its brands Alfa Romeo, Chrysler, Fiat, Jeep®, Dodge, Ram and Abarth. The group also includes BproAuto operating in the component and manufacturing system sectors.
The technological know-how of Stellantis is one of the most innovative and advanced on the market and well represents this strong multinational company with a balanced, diversified presence in various areas of the world.
